Rogaška Slatina

Investment summary

At a median €1,910/m² for existing flats (GURS 2024), Rogaška Slatina offers an affordable baseline in a municipality whose overnight-stay count exceeded 295,000 annually and whose visitor count grew 74% above the post-pandemic trough. The national residential market posted +7.6% price growth in 2024 and +9.6% on the secondary segment in 2025 (SURS/GURS), with eastern-Slovenia spa towns historically trading at a discount to the national median while participating in the same upward cycle. Baseline gross STR yields are in the 4–5% range on realistic occupancy assumptions; AirDNA recorded 41% average occupancy across 66 active listings at an ADR of approximately €103, with revenue up 31.7% year-on-year. Upside is anchored in the continued growth of medical and wellness tourism — health-spa municipalities recorded 969,000 arrivals and 3.3 million overnight stays nationally in 2024 (SURS) — and in the potential for boutique short-let product catering to the medical and corporate wellness segment, which currently lacks modern apartment supply. Non-EU OECD nationals (including US and UK) can purchase directly; Slovenia levies no wealth tax, and capital gains tax reduces to zero after 15 years of ownership.